2024 ROAR Portfolio July

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This month we imagine our future with the help of our past.  As growing numbers of men confront a changing world, we bring you exciting glimpses of our vision for a Barefoot future by sharing  how we will capitalise on our rich history. 

Barefoot Blades takes two elements from our previous work to set out how we can bring Barefoote values to the World Naked Bike Ride. This new collaboration will enable men all over the world to make a stand for equality.    

Learning in Luxury explores how other brands have done this successfully, and the many ways in which this is something we do already.  In over 190 images and nearly 30 minutes of film contained across Written on the Body and Barefoot Blades Origin Story take a deep dive into our use of graffiti-style body painting and our introduction to rollerblading.   

All that plus nearly 130 exclusive new images from a location shoot in Sydney, Australia and an entertaining, enlightening podcast with Dr Susan McLaren, our Head of Policy, on how we can help men to go Barefoot! 

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  • Details

    DETAILS

    July 2024 ROAR Portfolio

    Total film time: 1.5 hours

     Total number of images: 316 

     Locations:  Australia, Spain, UK

     

     

    FILMS

    Barefoot Blades Origin Story

    Rollerblading is part of our history. As we present our Barefoot Blades concept, we return to Leyenne, a champion rollerblader who joined our project for the Include Summit on inclusive sport in March 2022.

     

    Written on the Body

    We have been painting bodies at Barefoot Man since 2013. Seeing the body paint at WNBR London is part of what inspired us to return to the concept. Barefoot Blades includes the idea of painting supportive messages on our bodies as allies. Here is where that started for us, on a beach in Spain in 2016.

     

    Barefoot Head of Policy, Dr Susan McLaren

    Dr Susan McLaren has had an illustrious career at the heart of the UK government's policy development and implementation. Now, as our Head of Policy at Barefoot, Susan will help us to turn our learning nto recommendations we can share with everyone from our subscribers to global leaders. In this podcast, Susan and Angus discuss behavioural change, authoritarianism and how Barefoot Man can help to create new models of masculinity.

     

    IMAGES

    Shore Leave at the Lumina

    The Lumina shoots were a long time ago, but remain in many ways unforgettable. This naval officer was memorably comfortable with being naked, being photographed and being seen. Some men struggle with being asked to pose nude. This guy was definitely not one of them.

     

    Written on the Body

    These images were captured on a beach in Spain in 2016. They are one of the tropes in our work that has led to the Barefoot Blades concept for World Naked Bike Ride. You can also enjoy them set to music in our Written on the Body film, but we know a lot of our supporters enjoy our high quality still images.

     

    Memory Leyenne!

    As part of celebrating our new Barefoot Blades concept, we have gone back into to the archive for these images of Leyenne with his rollerblades. We put these to music in our Barefoot Blades Origin Story film but we thought you might like to see them as still shots as well, so here they are as high quality images that some of you may not have been before!

     

     

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